What is this?

Method of Elenchus [ ih-leng-kuh s ] is a bi-annual essay newsletter written by Viet Hoang, a Brand and Innovation Strategist based in Amsterdam. Twice a year, Viet shares research findings, synthesis, and opinions that foster new ways of looking at people, design, technology, and the economy.


What does Method of Elenchus mean?

Method of Elenchus (also known as the Socratic method, elenctic method, or Socratic debate), is a form of cooperative argumentative dialogue between individuals, based on asking and answering questions to stimulate critical thinking and to draw out ideas and underlying presuppositions.

Liddell, Scott, and Jones, Greek-English Lexicon, 9th Edition.

"The aim of the elenchus," says Richard Robinson, "is to wake [people] out of their dogmatic slumbers into genuine intellectual curiosity."

Plato's Earlier Dialectic, 1966.


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This is an essay newsletter by Việt Hoàng. Once or twice a year, Việt shares research findings, synthesis, and opinions that foster new ways of looking at people, design, technology, and the economy.

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An economist turned strategist, Việt combines business acumen with cultural sensitivity to help organizations build, launch, and grow lasting businesses.